Case Studies

LorAnn Oils is a family owned and operated business founded in 1962 known for concentrated, professional strength flavorings and essential oils. The LorAnn product line encompasses a variety of candy making and baking supplies in addition to our many flavoring options: Super-Strength Flavors, Premium Vanilla Extracts, Vanilla Bean Paste, Bakery Emulsions and the Flavor Fountain line of flavorings for frozen yogurt and ice cream.

We partnered with Food Safety experts to create an informational social media campaign, Think Food Safety, centered around the Cottage Food Laws in Michigan and the safe ways to buy from local food vendors. Over a period of six months, the campaign gained over 400,000 impressions and 4,000 followers on social media.