After completing an Emotional Workshop with the LorAnn team and recognizing a need to modernize the brand and expand communications, our team at Ciesa unveiled a new design system that would allow LorAnn messaging to showcase its wide variety of products while also keeping its unique history intact.
The grid organizes all the components of LorAnn’s brand image into a single framework. A framework that can be reinterpreted and reused across all print and digital content. It implies there are three ‘ingredients’ to the LorAnn brand story; family heritage, delicious creations, and products you use to make them.
