The Potter Park Zoo.

Kids Love The Zoo

The Problem

Every two years, voters of Ingham county decide whether or not to keep funding the zoo. Which means, for Potter Park Zoo in Lansing, they need to consistently increase awareness and show their voters why the zoo is an essential part of the community.

The Insight

Our Kids Love the Zoo campaign focuses on the importance the zoo has in the community as a place of education and imagination for children. Just as much as the kids need the zoo for education, the zoo needs these kids to be inspired, so they can grow up to conserve animals in the natural world and pass down that knowledge to their children.

The Work


Campaign Graphics

These campaign graphics were used throughout the entirety of the campaign.


TV Spot

This spot ran on localized television stations such as WILX and WLNS.


Billboards


Social Media


Art Installation

A chalkboard art installation went up outside the zoo’s gift shop which allowed visitors to interact with the campaign and voice their love for the zoo.


T-Shirts


Radio Spot

Potter Park Zoo Radio Spot

Download MP3


Children's Book

Leading up to Mother’s Day in 2019, our team wrote, designed, and developed a children's ABC book about the animals at Potter Park Zoo. The best part? The illustrations in the book were drawn completely by the children of Lansing and all proceeds from the book were donated to children's educational programming in the Greater Lansing area.


Website

In the fall of 2017, the new website for Potter Park Zoo was launched. The Zoo had come to CiesaDesign to bring their website to modern visual, technical and accessibility standards. The fresh new design features imagery that is unique to the Zoo. Information has been organized in a more accessible format, and the site is fully responsive in order allow Zoo visitors to quickly access information on their hand-held devices as they make their way through the park.