Every year, the community of East Lansing celebrates its annual East Lansing Art Festival in appreciation for art, music, food, and culture. For over 35 years, Ciesa has been creating the sponsor posters, collateral, and design concept for the festival. This year, the team also created a sponsor video highlighting some of the select artists.
The East Lansing Art Festival needed a brand to help move the arts marketplace, corporate sponsorship, and promotional reach to the next level.
Beginning with poster design, Board Member Lauren Ciesa applied his deep understanding of the event to create its visual identity. Nodding to the past, the award-winning 50th anniversary poster introduced a new logo.