East Lansing Art Festival
Collateral & Website
The East Lansing Art Festival needed a brand to help move the arts marketplace, corporate sponsorship, and promotional reach to the next level.
Beginning with poster design, Board Member Lauren Ciesa applied his deep understanding of the event to create its visual identity. Helping move the festival into the 21st century, we designed the festival’s website (elartfest.org). It includes artist application as well as visitor information, all accessible on multiple platforms. Nodding to the past, the award-winning 50th anniversary poster introduced a new logo.
The last 25 years of strong identity work has been vital to the festival’s Top 100 art fair ranking, effective promotions, and strong organization.